Fashion is everywhere, and so are career opportunities for those who combine knowledge of the fashion business with their own talent, ambition and ability. For the versatile students of School of Fashion Technology (SOFT), Pune, India- numbers of avenues open as soon as they are through the institute. Consider that a fashion career may open up anywhere along the road from raw materials to the final consumer purchase; stores, mail-order houses, other forms of retailing, manufacturing companies, advertising agencies, newspaper, magazines, commercial photography studios and public relations firms are among the students targets in the request for a foothold in fashion.

The rewards of fashion career are as varied as the jobs themselves. Some pay fabulously; others provide only a modest living. Some positions demand worldwide travel, to buy and observe, or to do both. Others permit one to live at home and commute to an office, retail store, or manufacturing establishment. But all of them and hundreds more, offer the students of fashion a chance to work, learn, and grow in the endlessly exciting, unceasingly stimulating business of fashion